On Wednesday in PRCA 2330 we were graced with the presence of two former GSU students who have now gone on to work for a PR, advertising, and marketing agency called Three. Lauren Crawford and Jeremy Estroff enlighted the students about what to expect when venturing into the PR field. They gave us plenty of tips, especially what to have in our portfolio. For example, future employers really want to see what kind of work a hopeful employee has available. They don’t have enough time to mess around, and want to get straight to the point. It would be wise for a portfolio to have press releases whether they are real or examples, papers related to the subject, good writing samples, and of course a resume. The two made a good point that a resume is one piece of paper, but that doesn’t sum up all that the individual has done. When going to an interview, I learned I needed to go in with experiences to share, and work to show. Usually with these types of speakers, I get very overwhelmed, feeling like I need to go out and join like 50 clubs and start doing a ton of charity work. But in all actuality, the speakers really put into perspective what needs to be taken care of to go out into the PR field.
I like the way Estroff explained the difference of corporate PR and agency PR, all the way down to the wardrobe. I thought that was kind of funny. I thought the carpet campaign he produced was also fabulous!