Today, I took the time to read a PR professional, Lara Kretler’s blog. It was posted on APril 14th, 2009, and she seemed very up-to-date in the public relations world. I really liked how she was talking about “personal branding” and how t can set an individual apart from the crowd in today’s economy. So many people are being laid off, or looking for another job in this recession. I think her most beneficial advice was “make sure your actions always match your words.” I believe this is most important because when sending a message, a person shouldn’t say one thing and do another. This would have a negative effect on their reputation. Kretler, who seems at a loss to brand herself, gives her audience a list of tips personally brand oneself. I laughed out loud at her second tip-Google yourself, because of how we’ve talked about it in class. I have Googled myself, and I think I am safe so far. The first thing to pop up is an Australian actress…definitely not a PR major from Southern.
Lastly, Kretler writes that it is important to build a strong network both on and offline. She says that one needs to be genuine and honest. I think that naturally, any PR practitioner needs to accommodate those values in their field, especially when it comes to the client they are representing. If their client can’t trust them, the message that is sent to the public may not seem beneficial. Overall, I really enjoyed really Krelter’s blog, I completely agree with her points of view.