Chapter seven is about communications. It clearly stresses the important of communication even in the most basic for: two-way communication. For PR it’s about getting the attention of the audience, and being able to keep it. Clarity is a very important quality. I think it is an important the text makes to avoids cliches and discriminatory language. I think it is most important in campaigns for focus on the communication, that way the directed audience can understand the message.
March 5, 2009