Blogging…one day at a time

Chapter 6

Chapter six is about program planning. In public relations, it is eminent that planning is done. We spent an entire class discussion stressing the importance of planning. PR planning should be done so that the results are a direct image of what the client is looking for. We talked about the program plans 8 eight steps, and the differences between strategy and tactics. I was confused by the differences between the motivational and informational objectives.


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