Chapter five is all about that research, and the importance of doing so. This one also reminds journalism class in the way that a good journalist will do their research to make their story legit. There is always a huge liability issue. I figured that a pr practitioner would need to research the background on a client, but I didn’t think about the fact that they need to help management in touch or monitor the competition. I had also learned about qualitative and quantitative in my sociology class, which I think has good ties with PR.
March 5, 2009