Today in PR, we talked about planning, a very important component of the PR formula. We went through the eight step process, from situation to evaluation, and all that’s in between. At first, I didn’t see the difference between strategy and tactics, I figured both were manners of carrying out the plan. However, I learned that the tactics are what a PR practitioner would do to carry out their strategy. The past few lectures, we’ve been going through the RACE, as a process overall. Today, I also learned about the value of timing and scheduling, especially when dealing with a specific audience. Lastly, the term “general public” is not the best choice.
March 4, 2009