After writing about today’s lecture, I came across Mackenzie Stratton’s blog. She had some really intelligible points about how a product’s slogan is important in the marketing realm, and I found myself agreeing with her entire post. I posted a comment on her blog, Mackenzie Stratton, because I felt much similarity between hers and my own. I had to thank her for the help she has given me in class, explaining in extra detail how to maneuver around Word Press since I had a hard time figuring it out.
Archive for March, 2009
Today in our PR class, we started off with a word cross where it listed common ad slogans and we had to figure out what company or brand that it stood for. It brought back memories of a lot of commercials I saw as a kid. For example:
“Silly rabbit, Trix are for kids”
“Kid tested. Mother approved”
or the ever so popular Frost Flakes jingle, “They’re Grrrrrreat!”
Those would always get stuck in my head as well as common commercials for State Farm, Verizon Wireless, and even Budweiser. After doing that exercise, it showed me a different side of public relations. To me, this aspect had a lot to do with marketing and advertising. It helped me to understand the significance about how to market a product, and give it a positive image. When a consumer can relate a catchy slogan or song with a well-liked product, they will be more influenced to buy it.
I also benefited from our blog discussion towards the end of class. I have been so confused recently with all the little quirks of this blog, but I left the lecture today with some peace of mind. Now I finally feel I have a grasp on the assignment, and plan on making a list of what I need to catch up. Classmates asked some really intelligent questions, which gave me some clarity. I am not too tech savvy, especially on the blogging scene, but Prof Nixon really put the importance of having a blog into perspective. It’s a good way to manage your reputation.
Today I watched a Mixergy video of Seth Godin talking about his book, Tribes. Upon reading the word tribes, I assumed that this had some weird connotation to the PR world dealing with actual tribes. However, Godin made a clear connection for me with one of his first statements in this video saying he is in a colleague’s tribe because he reads that man’s blog. He then continued with his points about how advertising controlled the way people thought in a sense that they interrupt as many people as they can to make money doing. This took me back because I realized the type of effect advertisements have such an effect on my life. He explained how the system based on money is being replaced by a system based on the questions, “who else is coming?” and “who will lead us?”. Godin then went into more description about tribes as being something that a person joins because they believe in its ideas, i.e. the Star Wars tribe. What ties a tribe is that the human beings do what others in the tribe enjoy doing. It is a choice made by ordinary people who want to belong. For example, sports fans are a big tribe that essentially are rooting for themselves. When the team wins, that person wins because it is something that represents them.
Godin’s video reminded me of subcultures, because those share a connection. It also made me reflect on what kind of “tribes” I belong to on a daily basis. I am a student at Georgia Southern, a sister in my sorority, a frequent RAC visitor, and a country music fan. So easily can we all associate ourselves as an insider to a tribe.
Coming back from spring break, I was semi-glad we had class canceled on Monday. But we were back in the classroom today to discuss the last of the acronym R.A.C.E.-Evaluation. This is a crucial step in Public Relations. We discussed what we as PR students and those practitioners in the field should use evaluation for in a campaign. The main usage, in my opinion, is for the practitioner to find out if their campaign or whatever assignment they may have performed, has reached their intended audience. I think is the most important to know if it was hit or miss, especially for their next campaign, to know if they are able to do so or if they need to make adjustments to get their work done accurately. Next, the class talked about the importance of evaluating the budget at the end of a campaign. Mainly, all the common questions performed in an evaluation are used to test whether the practitioner got the job done, and to know what changes they will need to make for their next job. One thing I learned new today was about readership, which falls under the evaluation category. To me, this is used to revise what is best and irrelevant in a paper, magazine, internet source when it comes to what the audience keeps its consistency. Even though we have talked about R.A.C.E. for at least the past seven lectures, I have to admit this really tied the process together for me.
Chapter seven is about communications. It clearly stresses the important of communication even in the most basic for: two-way communication. For PR it’s about getting the attention of the audience, and being able to keep it. Clarity is a very important quality. I think it is an important the text makes to avoids cliches and discriminatory language. I think it is most important in campaigns for focus on the communication, that way the directed audience can understand the message.
Chapter six is about program planning. In public relations, it is eminent that planning is done. We spent an entire class discussion stressing the importance of planning. PR planning should be done so that the results are a direct image of what the client is looking for. We talked about the program plans 8 eight steps, and the differences between strategy and tactics. I was confused by the differences between the motivational and informational objectives.
Chapter five is all about that research, and the importance of doing so. This one also reminds journalism class in the way that a good journalist will do their research to make their story legit. There is always a huge liability issue. I figured that a pr practitioner would need to research the background on a client, but I didn’t think about the fact that they need to help management in touch or monitor the competition. I had also learned about qualitative and quantitative in my sociology class, which I think has good ties with PR.