1. Prepare your resume, and in this day and age try to keep it one page.
2. Dress for success. Be professional: no bellies or boobs, and try to keep the colors solid. You don’t want to attract attention away from the interview.
3. Try to rack up a few internships, it shows good experience.
4. Do your research about the company you’re interviewing with, and maybe even the position.
5. Practice your interview skills, and make sure you speak clearly.
6. Make sure your references are people that know you as both a student and person, that way they can validate your work ethic.
7. Keep your cell phone professional. Turn it on silent, and try to get rid of things like ring-back tones.
8. Clean up your facebook/myspace/etc. It’s not hard for the potential employer to find a picture of you at a party.
9. Prepare for material to keep the conversation flowing. Maybe an experience that can relate positively to the job position.
10. Always be polite. Use conservative language, and show them your confidence!
I believe that the PR practitioner totally embodies the situational orientation. He had many ongoing attempts to bring up the President’s percentage in the polls before election day. Clearly, he was trying to make decision that produced the most good. He and his coworkers spun each event to give the president a positive image, every step of the way. For example, the set up with the funeral for the “war hero” to make up for the late arrival of the expected plane.
From the Code of Ethics, I think honesty was the downfall of the PR practitioner. For the most part, the entire story was primarily fabricated. This really made me think about the things I hear in the news, and how easily that what seemed like the hard facts could be produced.
The logic behind the phrase Wag the Dog is relevant to the movie because it’s about being able to control. In the case of the movie, it’s about controlling the public in similarity to being able to control a dog’s wagging tail.
From the movie, it definitely makes PR practitioners look like spin doctors. However, I think it is a good example of how PR reps are quick on their feet with creative ideas to make a situation positive.
Today in class, we grouped up with people whom shared the topics we chose in chapter two. My group, number four, was Public Relations Coming of Age. It focused on the years 1950-2000. I liked today’s activity because it gave the class a chance to really interact with each other. I thought the most beneficial for all of us was when each group member made smaller groups with classmates from other topics. I liked hearing from the other students the main points about each section, I think it was very efficient. I took notes of the facts I found most important. I enjoyed the exercise from class today because it’s good to shake up things from the normal routine. By now, college students are used to walking into a classroom where they plan to sit for an hour or more, taking notes whether their professor supplies them or not. Getting to, in a way, attribute to the lesson was a good change. I especially liked the video at the end of the class. Today really taught me a lot about public relations. I found it most interesting that it was based in things like the American Revolution and Boston Tea Party. I learned about the age old word “propaganda”, and the fact that the internet is now the growing source of communications as we know it. In fact, I am living proof of that statement. I watch my two favorite shows the day after they air online, and I also video chat with my dad who lives in California. Overall, today’s class really gave me some insight about where public relations came from, and where it’s going.