Today in my PR, we discussed the “bakers dozen” of what is on a typical news release, or also known as the press release. A press release is used to announce an event, new product, or maybe even a new position in a company. They are written either for immediate release, or for something up [...]
Today in class…we talked about what we, as individuals thought that “news” was as a whole. In my opinion, news is anything new as far as a current event that is updated to the public. I think that the media puts news out for their audience because it is something of importance that is necessary [...]
So we had the assignment to take on Twitter for a 48 hour period, to see it we could learn anything. Some people in the class have been hooked on Twitter since we began it earlier in the semester. After we finished the Twitter “chapter” I wasn’t very frequent. I did sign on a few [...]
On Wednesday in PRCA 2330 we were graced with the presence of two former GSU students who have now gone on to work for a PR, advertising, and marketing agency called Three. Lauren Crawford and Jeremy Estroff enlighted the students about what to expect when venturing into the PR field. They gave us plenty of [...]
On Wednesday, Prof Nixon opened the lecture with a delightful video of the recent Domino’s Pizza catastrophe. Two, now former, employees made a series of gag videos about them tampering with the food that would be delivered to customers. The entire class was repulsed. The woman employee recorded the male employee sticking cheese up his [...]
Monday in my wonderful Intro to PRCA 2330 lecture with Professor Nixon, our class discussed the topic of public relations “when in a crisis”. Before coming into this class, and the public relations major, I think I had a different conception of the job title all together. I, like Nixon explained, am also a glass-half-full [...]
Today in our PR class, we started off with a word cross where it listed common ad slogans and we had to figure out what company or brand that it stood for. It brought back memories of a lot of commercials I saw as a kid. For example: “Silly rabbit, Trix are for kids” “Kid [...]
Coming back from spring break, I was semi-glad we had class canceled on Monday. But we were back in the classroom today to discuss the last of the acronym R.A.C.E.-Evaluation. This is a crucial step in Public Relations. We discussed what we as PR students and those practitioners in the field should use evaluation for [...]
Chapter three is based on ethics and professionalism. It’s funny that this came up because I am also learning about the same topics in my intro to journalism class. I found that a lot of the two classes have much in common. Both relatively have to do with reputation. Another thing that the two share [...]
Today in PR, we talked about planning, a very important component of the PR formula. We went through the eight step process, from situation to evaluation, and all that’s in between. At first, I didn’t see the difference between strategy and tactics, I figured both were manners of carrying out the plan. However, I learned [...]
