The last official chapter with a quiz! This chapter is based on something very popular in the public relations field. It is based on the infamous news release, or the press release. It is a basic piece of writing that serves mass media, giving them the crucial details about an event. This style of writing [...]
To continue the reading about the importance of the audience, chapter eleven is based on reaching a multicultural and diverse audience. It begins with age groups, starting with mine, Generation Y. Tho book stresses the importance of their use of internet. It really surprised me how the statistics stated, “we will spend more time online [...]
In our fact-filled text book for PRCA 2330, chapter eight is based on the final step in the PR acronym: R.A.C.E. Evaluation is a crucial part to the equation when it comes to PR. Any practitioner should take a look back on their particular project in order to learn what positives and negatives were made [...]
Chapter seven is about communications. It clearly stresses the important of communication even in the most basic for: two-way communication. For PR it’s about getting the attention of the audience, and being able to keep it. Clarity is a very important quality. I think it is an important the text makes to avoids cliches and [...]
Chapter six is about program planning. In public relations, it is eminent that planning is done. We spent an entire class discussion stressing the importance of planning. PR planning should be done so that the results are a direct image of what the client is looking for. We talked about the program plans 8 eight [...]
Chapter five is all about that research, and the importance of doing so. This one also reminds journalism class in the way that a good journalist will do their research to make their story legit. There is always a huge liability issue. I figured that a pr practitioner would need to research the background on [...]
Chapter four is about public relations departments and funds. For this, we broke up into groups in class to discuss the different areas. I was in the group for payment plans, and I found those most interesting. I didn’t know that there were multiple plans, or that pr practitioners weren’t paid in one lump sum. [...]
Today in class, we grouped up with people whom shared the topics we chose in chapter two. My group, number four, was Public Relations Coming of Age. It focused on the years 1950-2000. I liked today’s activity because it gave the class a chance to really interact with each other. I thought the most beneficial [...]
